The Mobile Trend
More and more people are turning to their mobile devices to access information online—the mobile trend is here to stay. Is your website capable of handling these requests? The answer is probably no.
It has been my experience that more and more people are looking for business or brand information on the fly—I do it all of the time. It annoys me when I land on some business or brand website and I either can’t view it because it has flash all over it (I’m an iPhone user) or there is no simple way to navigate their full site on a smart phone—confusing menus, out dated content, etc..
This site is “responsive” which means that it will automatically adjust its size and layout based on what device (tablet, phone or desktop). You can see by scanning the QR Code on the right with your smart phone.
Note: You’ll need a QR Reader like this one to do so.
A simpler approach
But it doesn’t necessarily have to be that fancy. I spent some time the other day and whipped-up this one*. It is all any small business really needs and can be done so inexpensively so there really isn’t any excuse not to have one.
Lets look at the basics:
This is how I set my mobile site up, I look at this as a great introductory mobile layout.
- Logo – identifies your brand or business
- Tag Line – a little something to tell customers what the business is about
- Services – what is offered
- Contact – with a touch of a button we can place a call or open up an email
- Full Site – hey, some people want to see the full Monty, so give it to them
And that’s all folks! A nice simple mobile solution that will keep you in touch with today’s customers!
Still need convincing?
Smartphones and tablets proved that they weren’t just for the geekiest – er, ‘tech savviest’ – among us. These devices are increasingly becoming the norm and they continue to change how people connect with each other, and with businesses, everywhere. According to Google’s research with IPSOS earlier this year:
- 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
- 70% use their smartphones while in a store.
- 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.
It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile. The mainstream consumer got mobilized in 2011.
Continue reading the full article on googlemobileads.blogspot.com.
* Note: since it is a mobile site, it is best viewed on a mobile device.