Uncertainty Advantage

The 23 Company was brought in once again by author Gary Lynch, owner of The Risk Project, to create a stand-alone website to support the marketing efforts of his latest book Uncertainty Advantage, Leadership Lessons for Turning Risk Outside-In.

About Uncertainty Advantage

Uncertainty Advantage, a new book from Gary S. Lynch, introduces you to leaders who, when faced with great uncertainty, pursued it acutely and understood it in the context of the market and actors (customers, investors, strategic partners, regulators, competitors), developed unique talents, leveraged organizational skills and competencies, sought out innovative capabilities, and then, when the timing was right, pounced on the opportunity to unleash uncertainty as a market differentiator.
Visit uncertaintyadvantage.com for more information.


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