Facebook: Pages & Profiles
As the popularity of Facebook business pages continues to grow, more and more small businesses owners are creating a social presence for their companies. Unfortunately many are going about it in the wrong way. Too often I find a business where their owner or some employee has set up a profile instead of a page.
What’s the difference?
Profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization.
Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles (timelines), Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.
Why it’s Better to Do it Right
Aside from the obvious—free marketing, SEO Optimization, direct interaction with brand/company loyal consumers—Facebook has made is really easy to engage your “fans”.
- Simple integration of the like button and other standard developer tools you allow the customer to engage YOU.
- Pages include tools and options relevant to your business category to make passing important information to your customer base easy.
- New tools specific to Pages let you monitor how effective your posts are, this will keep you informed on how effective your content is.
- Sharing is better. Anyone can share your post, this will only increase your exposure to a greater customer base.