Among the more prominent social networks, Tumblr is often overshadowed by Facebook, Twitter, and even Pinterest. However, as the old adage goes, “One man’s trash is another man’s treasure,” and when leveraged properly, the network can prove to be social gold.
Brands like Coca-Cola, American Express OPEN Forum, Land Rover, and Target have jumped on the Tumblr bandwagon, successfully solidifying their presence on the network. In addition, as AdWeek recently reported, Champs Sports is including its Tumblr URL in their TV spots and digital ads during the NBA Playoffs while Cole Haan is including its Tumblr address in a series of NYC subway ads without mention of any other social networks. What are these brands seeing that you’re not?
We know that LinkedIn members are some of the most engaged professionals online. After all, you are involved in millions of conversations across LinkedIn day after day. That’s why LinkedIn has made it even easier for you to start those conversations, share knowledge with one another and ultimately become even better at what you do. So on April 4, 2013 they introduced a new way for you to engage with your network through the ability to mention your connections and companies in conversations on LinkedIn.
Preview ChangesIn a blog post—and email I received today (3/12/2013)—Pinterest announced their new web analytics feature. From Pinterest, “Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.”
Google released a pretty “sizeable” update to the Google Plus platform—of which you probably didn’t notice since it is on Google+ after all. Sarcasm aside, a simple post by Google’s own, Sara McKinley, broke the news last Wednesday (March 6, 2013).
According to her post, Google is listening to “our” feedback and providing the updates we’ve been asking for. The updates include:
I came across a really good article on Likeable Media the other day. The author does a great job breaking down what small and very small business owners may want to consider when thinking about their business, brand or product’s social media strategy.