The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to secure the Internet. SSL/TLS provides communication security and privacy over the Internet for applications such as web, email, instant messaging (IM) and some virtual private networks (VPNs)
The Yellow Pages? Yes the Yellow pages. It’s hard to believe they keep showing up in the mailbox—only to be recycled immediately (they don’t make it in the door)—every year, but they do. Do people still use them to find businesses, doctors or other services? Who knows. What I do know is that some businesses still advertise in the book and online. They offer a nice free listing that is really easy to use—a great way to give your site a local SEO boost as well!
However this post isn’t about the book, it’s about their website service. Recently, because of my free listing, I was contacted by a YP salesman who had noticed my new ad (created 6 months ago) and wanted to know if I was interested in “expanding my marketing efforts!”
I came across a really good article on Likeable Media the other day. The author does a great job breaking down what small and very small business owners may want to consider when thinking about their business, brand or product’s social media strategy.
QR Codes are quickly gaining mainstream acceptance. This simple technology allows users to easily move from an offline (newspaper, magazine, hoarding, brochure) environment to an online one, by just using their smartphone cameras.
QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional bar code) first designed for the automotive industry in Japan. Bar codes are optical machine-readable labels attached to items that transmit information related to the item. Initially patented, its patent holder has chosen not to exercise those rights. Recently, the QR Code system has become popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes.
The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded may be made up of four standardized types (“modes”) of data, or through supported extensions, virtually any type of data.
It’s 2012 why do emails from your business come from a free service?
Hey, Gmail is great—over 425 million people think so—but should you be using it for business?
A survey conducted by Visible Logic revealed that 70 percent of respondents perceive messages coming from a platform such as Gmail.com or Hotmail.com as less professional. Accordingly, 90 percent of respondents find messages in the “name(at)businessname(dot)com” style to be the most professional.