Dole/Kemp 96

Bob Dole’s 1996 Campaign Website Is Still Online!

Seventeen year old press releases and gif’s a plenty! How cool is that? Thanks to the efforts of Bob Dole’s 1996 presidential campaign website—originally launched on August 2, 1996—is still up and running. The Clinton Gore site is archived here.

I love the nostalgia but what is also pretty interesting is that the technology that was bult into the site. The campaign even quoted Bill Gates to tout their feature rich site in a press release.


“There’s no doubt we’ll look back at Web sites today and basically say … that they were quite primitive. They don’t customize what they present to the viewers’ interests. They don’t remember: Have you been there before? What have you seen before? And that’s got to change.” — Bill Gates, MSNBC, July 15, 1996

The Dole Web site also customizes to take each users’ technical capabilities into account by offering different variations with Shockwave applications and/or RealAudio. The user is even given a layout choice by selecting from a variety of animated and non-animated “footers” for the main page.

Unlike other political Web sites at the time, the Dole campaign also offered users a mechanism to give feedback to the campaign on policy positions. Each briefing paper is an interactive document that lets users tell the campaign what priority they think a Dole administration should give the initiative.

Like all websites from the 90s, the Dole/Kemp site is hopelessly tacky. The graphics and text look tiny by today’s standards because it’s optimized for the screen resolutions and data speeds of 1996.

This alone would make the site a lovely document, but it’s amazing how proud they were of the site’s customizability.

Information from this post was retrieved from an article by Mario Aguilar on

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