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Facebook: Admin Roles, Scheduling & Promoted Posts

A couple of cool new features were rolled out in the world of facebook today: Page Administrator Roles, Page Post Scheduling and Promoted Posts.


Administrator Roles

Page admins can now have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default. This is a nice feature if you allow key folks to act as admins as you can now restrict their access to a level that you are comfortable with.


Post Scheduling

Most of us use a third-party tool like HootSuite to schedule posts to their different social media accounts. Facebook now lets you do this right from your page.

You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute intervals. If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

  1. Choose the type of post you want to add to your Page
  2. Click the icon in the lower-left of the sharing tool
  3. Choose the future year, month, day, hour and minute when you’d like your post to appear
  4. Click Schedule (note: the post button’s text will change)

Promoted Posts

Facebook has released a new method of “advertising” with Promoted Posts. “Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that Like your page and your friends.” via a video on the Promoted Posts’ help page.

Instead of your “ad” appearing in the right columns as current advertisements do, Promoted Posts will be placed within the timelines of your fans for up to 3 days. Your reach will depend on the amount of fans (likes) you have and your budget—$5, $10, $15 or $20 to “get more people who like your Page to see this post.”

“Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that “like” your page and your friends,” per a Facebook spokesperson in their explanatory video.

Users will see promoted posts labeled with “Sponsored” in the news feed both on desktop and mobile.

For more information on how to promote your page posts, visit facebook.com/help/promote.

Example image credit: Facebook.com

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